CEO HAIR CARE
Celebrating the Individuality of YOUR Hair Journey
Our goal is to develop personalized solutions that celebrate the unique beauty of your hair texture, ensuring every product supports the well-being and individuality of your hair journey.
About CEO Hair Care
CEO Haircare is a premium haircare brand dedicated to delivering high-quality, chemical-free solutions that celebrate and enhance the natural beauty of diverse hair textures. Rooted in a commitment to innovation and sustainability, the company carefully sources the finest ingredients from around the globe and collaborates with expert chemists to develop effective, personalized haircare products.
The product lines, including the Cultivate, Essential, Opulent, and Gents Collections, offer solutions for hydration, styling, and scalp health. Each collection is designed to meet specific haircare needs, ensuring that every product supports the well-being and individuality of its users. CEO Haircare is also a trusted partner for salons and retailers, providing wholesale opportunities and tools to empower businesses.
With a mission to promote healthier, happier hair, CEO Haircare blends modern science with natural ingredients, offering results-driven products for professional and at-home use.
Best Sellers
BALANCE Conditioning Shampoo 8 oz.
CLEANSE Hair, Scalp & Skin Exfoliant 8 oz
RECOVERY Bond Repair Conditioner 8 oz
REJUVE Plant-Based Hair Mask 8 oz.
Meet Carolyn Marshall Covington, the Founder of CEO Hair Care
Carolyn Covington is a trailblazer in the beauty industry, recognized
for her resilience, innovation, and ability to bring teams together.
With over 30 years of experience, she has owned and managed multiple
salons, overseeing more than 1,500 employees and earning her place as an
industry leader. As a salon owner, instructor, and founder of CEO
Haircare, Carolyn combines expertise with an unwavering passion for
empowering beauty professionals.
Carolyn’s journey led to the creation of CEO Haircare, a
groundbreaking product line designed to address hair loss, stimulate
growth, and promote overall hair wellness. The collection includes
expertly formulated solutions like Exfoliate Cleanser (a follicle
exfoliating cleanser), Follicle Booster (a follicle stimulation
solution), Balance (a sulfate-free shampoo), and Rejuve (a restorative,
plant-based intensive conditioner). These products reflect her
dedication to blending science with innovation to meet real-world needs.
Central to Carolyn’s work is her collaborative philosophy. From the
outset, she invited salon professionals to test and validate CEO
Haircare products, ensuring they aligned with the practical and creative
goals of stylists and their clients. This inclusive process allowed
industry experts to shape products that truly work in professional
environments. Carolyn firmly believes in the power of teamwork,
emphasizing that when teams collaborate, everyone succeeds—enabling
stylists to deliver exceptional results.
Through the CEO Lifestyle & Wellness Program, Carolyn partners
with salon owners to transform their businesses. This initiative
provides strategies for implementing specialized care, optimizing
service pricing, and scaling operations, ensuring salon owners can
achieve sustainable growth. Her work showcases her commitment to
elevating the beauty industry by turning challenges into opportunities
for innovation and success.
Looking forward, Carolyn remains committed to expanding CEO Haircare
while emphasizing sustainable practices and personalized care. Her
mission is to empower professionals and clients by fostering wellness,
collaboration, and strategic growth, proving that teamwork is the
foundation of lasting success.
HYDRATE, STYLE, & HEAL
PROTECT YOUR CROWN
Incorporating CEO Haircare products into your salon or retail strategy offers transformative benefits for your clients and your business.